Eva Epker
MBA Candidate
Kellogg School of Management
​Prior: Avestria Ventures, Hearth Financing, and PetSmart Home Office
Undergraduate: Stanford University
Biography
After graduating from Stanford University with Honors in English and with minors in History and Art History, I went to Phoenix, Arizona; my first post-grad job was as a Merchandise Fulfillment Inventory Analyst at the PetSmart Home Office. While my focus was on merchandise allocation and strategy, I also learned about financial planning and copywriting, even taking on stretch projects with the PetSmart's in-house copywriting team.
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When two friends pulled me back to the San Francisco Bay Area for a Growth Marketing role focused on a content at a SaaS startup called Shogun Enterprises (DBA Hearth Financing), I doubled down in marketing, especially copywriting and content marketing. In September 2019, I joined Avestria Ventures as its Director of Marketing, responsible for marketing logistics, events, and materials, including articles, conference applications, investment memos, pitch-decks, and all original marketing content. I've been at Avestria since.
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I attended The Winsor School in Boston, MA for high school, have kept a daily journal for 16+ years, and have experience in branding (Lexicon Branding Creative Intern, 2016) and business (Summer Institute of General Management student at the Stanford Graduate School of Business, 2015).
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Biography
After graduating from Stanford University with Honors in English (with a concentration in creative writing) and with minors in History and Art History, I went to Phoenix, Arizona; my first post-grad job was as a Merchandise Fulfillment Inventory Analyst at the PetSmart Home Office. While my focus was on merchandise allocation and strategy, I also learned about financial planning and copywriting, even taking on stretch projects with the PetSmart's in-house copywriting team.
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When two friends pulled me back to the San Francisco Bay Area for a Growth Marketing role focused on a content at Hearth Financing, a SaaS startup, I doubled down in marketing, especially copywriting and content marketing. In September 2019, I joined Avestria Ventures as its Director of Marketing, responsible for marketing logistics, events, and materials, including articles, conference applications, investment memos, pitch-decks, and all original marketing content. I stayed at Avestria until starting as a 2Y MBA candidate at the Kellogg School of Management in the fall of 2024.
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I attended The Winsor School in Boston, MA for high school, have kept a daily journal for 16+ years, and have experience in branding (Lexicon Branding Creative Intern, 2016) and business (Summer Institute of General Management student at the Stanford Graduate School of Business, 2015).
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Excerpts
Articles about women's health usually start the same way: an otherwise perfectly healthy woman is in pain. After several visits and tests, her (typically male) doctors can't find the cause.
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Later, the woman learns that she has polycystic ovary syndrome, endometriosis, or maybe she even had a heart attack. But symptoms, diagnoses, and treatments that are idiosyncratic to women are often regarded as exceptions to the norm — leaving women's health unstudied and underfunded.
If a personal loan is the right fit for your clients, Hearth can help you offer options and close the deal. The process is simple and straightforward -- perfect for contractors and clients who want a no-frills financing option.
HEARTH FINANCING E-BOOK
February, 2019
Time for a catnap? Catch a snooze in a Halloween hut bed!
These Thrills & Chills Cat Hut Beds are seasonal, spacious, and wickedly soft. Your feline friend will doze right through the witching hour!
PETSMART TREATS APP: CAT BED AD
October, 2018
BUSINESS INSIDER
OP-ED
September, 2020
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